Food delivery startup, Wonder, acquires media company, Tastemade, for $90M Food delivery startup, Wonder, is acquiring media company, Tastemade, for around $90 million, according to The Wall Street Journal. Founded in 2012, Tastemade produces food, travel, and home videos and operates several free, ad-supported streaming television (FAST) channels.
The acquisition gives Wonder access to a content studio, production company, and advertising business. Wonder will leverage all of these assets to canvass its brands to a wider audience, the company reports.
The deal marks Wonder’s latest step toward its mission to create a mealtime “super app.” Wonder founder and CEO Marc Lore, who was previously Walmart’s head of e-commerce, needs to turn Wonder into an AI app that not only informs you what to eat albeit further automatically orders it for you from Wonder kitchens.
With this acquisition, users may soon be able to place a delivery order for a dish that they’re seeing being prepared by a chef on a Tastemade streaming channel.
Wonder’s past acquisitions contain Blue Apron and Grubhub. The startup has heightened a total of $1.6 billion to date.
Category: World-News
Tag: Food delivery startup Wonder acquires media company Tastemade for dollar 90M
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Published 3/13/2025