Two Minutes With Kunle Soname, The Man Under the Sky That Run ValueJet

Thursday 7th of August 2025 22:40 PM

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Kunle Soname, a name synonymous with entrepreneurship and a quiet but formidable influence in Nigeria, has built a diverse business empire spanning sports, gaming, and aviation. While he is widely known as the founder of the popular sports betting platform Bet9ja, his ventures extend far beyond, culminating in the establishment of ValueJet, a private Nigerian airline that has recently faced significant challenges. He is from Ijebu Ode in Ogún State, Nigeria.


A Quiet Billionaire with a Midas Touch


While exact figures for his net worth are subject to speculation, various sources estimate Kunle Soname's wealth to be in the range of $100 million or more. His success is largely attributed to his strategic vision and ability to identify and capitalize on market opportunities. Unlike some of his contemporaries, Soname maintains a relatively low profile, preferring to let his work and investments speak for themselves.


Beyond the Sky: A Portfolio of Businesses


Soname's business acumen is most evident in the breadth of his ventures. His empire includes:


Bet9ja: Established in 2013 under the trading name KC Gaming Networks Limited, Bet9ja quickly rose to become a dominant force in the Nigerian sports betting industry. The company's innovative approach, including the introduction of offline play, has made it a household name and a major source of employment for Nigerian youth.

 

Remo Stars Football Club: Soname's passion for sports is not limited to betting. He founded the Remo Stars Football Club in 2004, initially known as FC Dender, and has since nurtured it into a top-tier team in the Nigerian Premier League. His investment in grassroots football is further highlighted by the establishment of the Beyond Limits Football Academy.

 

C.D. Feirense: In a historic move, Soname became the first Nigerian to acquire a European football club, purchasing a majority stake in the Portuguese club C.D. Feirense in 2015. This bold acquisition was seen as a way to create opportunities for Nigerian players on the international stage.

 

Other Interests: Soname has also served as the Executive Chairman of Ikosi-Isheri Local Council, showcasing his past involvement in politics. His philanthropic activities have also led to his induction as a patron at the University of Lagos.


ValueJet: The Airline's History and Challenges


ValueJet, a private Nigerian airline, was founded by Kunle Soname in 2018 with the aim of providing affordable and reliable air travel. The airline officially commenced commercial operations on October 10, 2022, with a mission to offer fair pricing in a market plagued by rising operational costs.


ValueJet's business model focused on a "hybrid" approach, combining low-cost and legacy options for its passengers. The airline began its operations with a fleet of modern Bombardier CRJ 900 aircraft, serving key Nigerian cities such as Abuja, Port Harcourt, and Asaba.


The airline's launch was met with some optimism, as it promised to fill a niche in the aviation sector. However, the Nigerian aviation industry is notoriously challenging, and like many other local carriers, ValueJet has not been immune to economic headwinds, including high operating costs and fuel price volatility.


While the specific worth of ValueJet as a standalone entity is not publicly disclosed, the airline's value is intricately tied to its fleet, route network, and market share—all of which are influenced by the volatile economic climate. Recent reports of operational difficulties and regulatory issues have placed the airline under intense scrutiny, highlighting the formidable hurdles facing new entrants in the Nigerian aviation space.


Kunle Soname's journey with ValueJet is a testament to his willingness to take calculated risks and diversify his portfolio, even in high-risk sectors. The airline's current challenges underscore the complex realities of building and sustaining a business in Nigeria's demanding economic environment, even for a seasoned and successful entrepreneur like Soname.

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