Substack is rolling out a TikTok-like video feed in its app Substack abides to double down on video in the midst of TikTok’s uncertain future in the U.S. The company publicised on Monday that it’s rolling out a scrollable video feed in its app, making it the latest platform to introduce a TikTok-like feed.
Given the timing of the launch, Substack is likely aiming to capitalize on the potential void left by TikTok if it faces a ban in the United States.
The move comes a month after Substack declared that it would commence allowing creators to monetize their videos on the platform and let them publish video posts directly from the Substack app.
Recommended Videos:
Substack leading launched native video back in 2022 and later introduced an in-app Media Tab in 2024. The tab has now been redesigned into a scrollable video feed that will feature short-form videos, containing video notes and clips from video posts. Substack plans to launch long-form and podcast previews in the feed soon.
The company believes that the new feed will allow for better visibility and discovery for creators trying new formats while likewise giving readers a better way to come across new perspectives and voices beyond their inbox.
The new feed further allows Substack writers and creators to move beyond text-based newsletters to explore multimedia content, which the company discloses they are already doing.
As of February, 82% of the platform’s top-earning writers are utilising multimedia — up from just over 50% previous April, Substack reveals. The company believes the new video feed will supercharge this momentum, as it allows creators to grow their audience right where they publish.
For instance, a creator who has a Substack newsletter may likewise post short-form video content to TikTok. Now, they are incentivized to share the same short-from video content on Substack.
With this new TikTok-like feed, Substack is looking to meet the growing demand for quick, bite-sized content. Substack unites with numerous other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, containing Instagram, YouTube, Snapchat, Netflix, LinkedIn, and more.
Recommended Videos:
Category: World-News
Tag: Substack is rolling out a TikToklike video feed in its app
Written by Author
Published 4/1/2025